"You'll never know if you never start."
That's the core mentality behind Falt, an online community for creative people and everyone who wants to become a creator.
I designed a rebrand for Falt not only because I help manage it, but because it has a special place in my heart. Without the Falt community, I would have never met some amazing people who inspired me to keep working on my passion. And in fact, I probably wouldn't be here sharing my designs.
Falt's rebrand and new marketing campaign reflects its core values: to be a platform for anyone to start their journey as an artist, musician, programmer, or any other type of creator - and for creators/creators-to-be to meet like-minded people to collaborate with.
The Falt mission is to connect as many people as possible with like-minded individuals while helping them discover their passions. That's why Falt's new look is meant to be colorful and inspiring - like every aspiring creator's starting point should be.
The marketing materials I've created for Falt show real success stories from real members of Falt who found their passion and their people in the Falt community. These ads are there to show that anyone can go from nothing to reaching their creative dreams.
Everyone was new to the world of creativity at some point or another, and that's no different for the people featured in these ads.
Falt's new color scheme is vibrant and playful, using a shade of lime green that's brighter than the original standard green color but still recognizable.
The new font used throughout Falt's marketing is Hanken Grotesk - a variable font that's also free on Google Fonts. With its elegant but flexible design, Hanken Grotesk works perfectly as a font for almost all display/type typography used by Falt.
Thanks for taking the time to look at this rebrand! As a bonus, here's my Falt Success Story ad. I wasn't always on Falt's staff team - I joined it by being an active member of their community.
Maybe you'll be the next Falt creator. This rebrand is part of a complete wipe and remake of the Falt community, and now is the perfect time to jump right in.
You can join right here: https://discord.gg/AABZQt6PYv
