The hexagon shape that was inspired by the honeycomb (...land of milk and honey) lent itself to versatility. It was used across the print and digital placements in a limitless way.
With the return of in-person attendance, a new smaller pocket-sized program was created which fit within the lanyard pouch that each attendee received. There was also a digital program which had more in-depth details regarding the course of the events, speaker biographies and profile photos, additional tour information and everything else to serve all of the event registrants; virtual and physical.
This annual event (The Feast of Tabernacles/Succot in Hebrew) takes place each year in Jerusalem and in 2022 it was the first return of physical in-person attendance since the Covid-19 pandemic. A new challenge arose in the form of Hybrid Events: incorporating the Virtual audience gained during the pandemic and the return of tourism to Jerusalem. The branded look and feel of the event now had to scale in both channels to make the event equally engaging in the digital and physical space.
As a Hybrid Event, the EventsAir platform served to present this event virtually, and for continued access in the months following the event. Recordings of the Live Streams, as well as Videos On Demand were housed here. The online platform existed in both a Desktop browser experience and an official App available for most mobile devices.
