Luis Vásquez's profile

Virtu Studio™



Virtu Studio
[EN]

Virtu is a modern, minimalist, future forward, software design studio. We discover, design, and develop products for our clients using lean & agile scrum methodologies. We build the right product for the right audience by doing user research on our clients competitors and finding their market fit before the development stage.

We want our stance to be that of an expert, and a leader who serves our clients success with the most modern design & tech direction for their application.




[ESP]

Virtu es un estudio de diseño de software moderno, minimalista y con visión de futuro. Descubrimos, diseñamos y desarrollamos productos para nuestros clientes utilizando metodologías lean y ágiles de scrum. Creamos el producto adecuado para la audiencia adecuada mediante la investigación de los usuarios sobre los competidores de nuestros clientes y encontrando su mercado adecuado antes de la etapa de desarrollo.

Queremos que nuestra postura sea la de un experto y un líder que sirva al éxito de nuestros clientes con el diseño y la dirección tecnológica más modernos para su aplicación.


Client: Virtu Studio  —  Service: Brand Identity  —  Year: 2022  —  Creative Direction: VASK® Studio  —  Website: virtu.studio




[EN]

The search for aesthetic and functional solutions is our flag, we opted for a totally geometric and minimalist symbol that accompanies the construction of the visual brand language. Adding a fresh color palette that differentiates itself from the direct competition by taking a leap and positioning itself as a leading brand.


[ESP]

La búsqueda de soluciones estéticas y funcionales son nuestra bandera, optamos por un símbolo totalmente geométrico y minimalista que acompañe la construcción del lenguaje visual de marca. Sumando una paleta de colores fresca que se diferencia de la competencia directa dando un salto y posicionándose como marca líder.




[EN]

To make a complete mesh between the logotype and the symbol, we implement the same curvature of the symbol in the details of the letters "r" and "t". Thus giving a differential aspect to the logotype, making it unique and making it match the same visual language of the brand.


[ESP]

To make a complete mesh between the logotype and the symbol, we implement the same curvature of the symbol in the details of the letters "r" and "t". Thus giving a differential aspect to the logotype, making it unique and making it match the same visual language of the brand.


Virtu Studio™
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Virtu Studio™

Virtu is a modern, minimalist, future forward, software design studio. We discover, design, and develop products for our clients using lean & agi Read More

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