(🇫🇷 FR) Simba, c’est l’allié du quotidien des adolescents autistes et de leur entourage. L’identité visuelle est douce, toute en camaïeu de bleus, une couleur qui apaise les personnes autistes. Simba c’est l’allégorie du petit lion qui devient le roi de la jungle, cela permet de symboliser l’indépendance et la force. Être autiste n’est pas une fatalité, au contraire, les autistes savent en faire une force. Le symbole du logo en forme de puzzle permettent de donner cette dimension du puzzle de la vie qui se construit petit à petit.
(🇺🇸 EN) Simba is the daily ally of autistic teenagers and their entourage. The visual identity is soft, all in shades of blue, a color that soothes autistic people. Simba is the allegory of the little lion who becomes the king of the jungle, symbolizing independence and strength. Being autistic is not a fatality, on the contrary, autistic people know how to make it a strength. The symbol of the logo in the shape of a puzzle allows to give this dimension of the puzzle of life which is built little by little.
(🇺🇸 EN) Simba is the daily ally of autistic teenagers and their entourage. The visual identity is soft, all in shades of blue, a color that soothes autistic people. Simba is the allegory of the little lion who becomes the king of the jungle, symbolizing independence and strength. Being autistic is not a fatality, on the contrary, autistic people know how to make it a strength. The symbol of the logo in the shape of a puzzle allows to give this dimension of the puzzle of life which is built little by little.
Skills: Art direction, Illustration, Graphic design, Print design, Visual communication, UI & UX Design
Création : Chloé Deguelder • Client : Simba • 2022/23
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