ADAMA - T.O.V.

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ADAMA - T.O.V.

This video was created to help ADAMA Brazil to tell with more details about its new technology in formulation for its agriculture products, the T.O.V., that helps in weed control, increasing the field productivity.

The image above was our first test to define the visual style and the video colors. We opted for bringing lots of textures through Photoshop brushes to the scenario, and to the character with solid colors and few textures to contrast with the background.

To the character we did the frame by frame animation. Below we demonstrate a little of our process to define the key poses, to do the in-betweening of the frames and add details, the clean up and the final version with colors and textures. The biggest part of the process was made on Adobe Animate, and the textures were made on Photoshop.