OASIZ Pop-up Store——Nomad 3.0
OASIZ, a creative green plant studio, is committed to promoting home planting culture and advocating "urban life accompanied by plants".
OASIZ's first offline store is a one-year pop-up store. It locates in UpperHills, Shenzhen, which connects Lianhua Mountain Park and Bijia Mountain Park. It is set in a green atmosphere of nature.
For a retail brand, the significance of pop-up stores needs to go beyond "sales". It is a cultural medium for promoting green plants and creativity and a physical medium for brand communication.
Sustainable Design
To occupy the mind, the retail industry needs to constantly replace and renovate venues to gain topicality and attention. The rapid change of three to five years is not only a great waste of social resources but also a considerable economic burden on merchants. OASIZ is a green plant brand with pursuit. We hope to work with customers to establish a new design language that belongs to OASIZ and conforms to the "trend life".
We don't blindly pursue the pure nature of materials; we pay more attention to the deep sense of environmental protection-whether the product can be reused in a longer period of time; whether the material can be recycled and reused at low cost.
Therefore, "sustainable design" is fully considered at the initial stage of design. The space and props are built in a way that is more convenient for construction and processing. Avoid the consumption and waste of manpower and materials brought about by unnecessarily complicated processes.
site utilization
We preserved the original ceiling, floor, and walls of the shopping mall and completed the construction of the space through a simple wooden frame system which is a suspended detachable painted Ozon board.
At the same time, the original basic potential and lighting points are retained. The lighting optimization of the space and plants is completed by adding spotlights and exposed wiring.
functional props
According to the particularity of the brand, we discarded the fixed cashier and transformed it into a movable prop. Integrate the bar counter and root display on the facing super-scale table to form the anchor point of the space.
The core display device specially selects the combination of accessories of reused electric dining table and aluminum frame. Reassemble it into a low-cost electric device, which not only gives the root plants stable light but also provides consumers with a fresh viewing mode.
The supporting small props achieved the convenience of movement and the safety of electricity use by adding pulleys and hanging wires from the ceiling.
