Welcome to MultiVersus MVPs (MultiVersus Players), a mash-up fighter game of all your favorite heroes bringing the record-breaking game to life on socials. We created an immersive experience where MVPs (fans) interact with us, transporting them into the world of the game. With such a recognizable cast of characters, it was key to present a new light while utilizing their unique interactions and gameplay. It doesn't matter if you're new to the world of fighting games or a long-time player, there is something for everyone to enjoy in MultiVersus.
Our campaign encompassed the launch of the game to the completion of its first season. Some of our favorite content were our retro-trailer, character teasers, physical/digital cards and character quips.
Hey MVPs (MultiVersus Players), this one is for you! Our character cards for MultiVersus social accounts were so beloved by both fans and our client that we were tasked with transforming them into physical collectibles. We converted each social piece into a physical format which showcased each character’s moveset & attributes. Perfectly blended colorful panels and holographic layers seamlessly created the ‘wow’ effect. Once our MVPs got their hands on these exclusive cards the reception was unanimously positive. We first released them at in-person gaming event, EVO. Eager MVPs began trading cards at events and through socials, attempting to secure their favorites. Through our efforts, we successfully converted a social piece into something even more rewarding for our MVPs.
