The Brand Identity
Hasco Group is a leading company in Africa that imports and distributes food products and building materials to a wide range of clients across the continent. The company approached us with the goal of creating a new brand identity and website to showcase their products and services. The company's brand identity and website needed to reflect its professionalism and reputation for providing high-quality products and excellent customer service.
To create a cohesive brand identity, we began by developing a logo that featured a bold and modern typeface with a shield graphic element that represented the company's focus on secure import and distribution. The color palette of red and orange conveyed a sense of passion and trustworthiness.
Next, we designed a full set of brand assets, including business cards, letterhead, and packaging materials, that incorporated the new logo and color scheme. Overall, the new brand identity effectively conveyed the professionalism and expertise of the Hasco group, while also highlighting the company's commitment to providing high-quality products and excellent customer service.
Website Design & Development (UI/UX Solution)
We began by designing a sleek and modern layout that was easy to navigate and visually appealing. The homepage featured high-quality photos of the company's products, along with clear headings outlining the various categories of goods they offered.
We included a section on the homepage that highlighted the company's commitment to providing high-quality products and excellent customer service. We also included a detailed contact form to make it easy for visitors to reach out with any questions or inquiries. Overall, the new website effectively conveyed the professionalism and expertise of the Hasco Group.
