Nurishment were not content with their current positioning of Nurishment Active and said that it appeared to be more of an energy drink. They needed a concept that underlined that it was a protein drink positioned to rebuild the muscles post exercise. We gave them something entirely more dynamic and adventurous, which showed the diversity of the product’s consumers, as well as fresh ideas for where they should take their web and social media campaigns to connect more fully with people.

 

The posters won us the pitch for the website, which I copywrote and designed. 

 

Credit also: Joe Maduma, Juande Cobo-Reyes, Nick Brooks

 

Creative Direction: Chris Arnold & Victoria Gallardo