Rensair. 3D Product Motion Video of Air Purifier

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Rensair is a company that specializes in air purification with clients in more than 40 countries worldwide.

Rensair portable air purifiers remove 99.97% of airborne bacteria and viruses, along with allergens, mold, vehicle emission particulates, and more. The efficacy of the Rensair air purifiers is validated by independent scientific laboratories.

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Rensair's mission is to provide clean air for every space: hospitals and dental practices, schools, offices, hotels, restaurants, and transport.

Rensair air purifiers use proven, effective technology for air purification where HEPA filters combine with UVC lights, capturing and destroying viruses and bacteria.  

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The devices vary in size and amount of clean air delivery, depending on the location they are designed for: starting with larger indoor spaces to small spaces like vehicles.

the sketches

For Rensair, we created three product videos for three air purifiers.

Each video exposes the air pollution problem and introduces the product that helps solve it. But a significant part of each video is devoted to air purification technology and explaining how each device works. Also, the goal was to show and highlight the practical and refined design of the devices.

Initially, we studied the specifics of the products, their technology, and how they differentiate from other air purifiers to be able to show and explain everything correctly. We also had several conversations with the Rensair team to be sure we understood the technology right before we got down to the storyboard development.  

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We had check-ups at every stage: 
• Starting with the storyboards
• Moving to the still frames and animation previews
• Finishing with the whole videos.