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Movida Company - Rebranding Strategy



Movida Company, previously known as "Movidagráfica" is a Colombian creative holding with a promising future, but it had a problem: A not-so-good brand identity.
 
We worked on a new concept, storytelling, and strategy and presented a bold and clean image, seeking to attract disruptive minds to generate change and innovation in Latin America. 




Movida's team specifically asked us to somehow kept the "space" concept. That's how we created Cósmica: A conceptual planetary system where all the sub-brands from Movida Company orbit around it. 

We think about people, clients, and companies, as astronauts exploring, sharing, and dwelling on Cosmica's system. 



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Movida Company - Rebranding Strategy
Published:

Movida Company - Rebranding Strategy

Rebranding for the Colombian digital agency Movidagráfica™. We build Cosmica: A conceptual universe where the brand dwells.

Published: