In February 2014, Seattle-based retailer
Nordstrom partnered with Sarah Jessica Parker
to launch the eponymous SJP collection with
a three-day pop-up shop in New York City.
Nordstrom partnered with Sarah Jessica Parker
to launch the eponymous SJP collection with
a three-day pop-up shop in New York City.
The following is the vision behind the shop.
Open up the door as Sarah Jessica Parker invites you into
her intimate world of color, class, and comfort. Guests step into
an inspired and whimsical place with a design aesthetic that speaks to you
by way of its tone and character. Here, time periods collide and colors
play as neutrals. Beautifully dressed with one-of-a-kind pieces, the space
showcases a twist on the traditionalwith an SJP touch. The collection
brightly illuminates against the creamy walls as cozily chic seating
welcome guests to revel in the world of SJP.
her intimate world of color, class, and comfort. Guests step into
an inspired and whimsical place with a design aesthetic that speaks to you
by way of its tone and character. Here, time periods collide and colors
play as neutrals. Beautifully dressed with one-of-a-kind pieces, the space
showcases a twist on the traditionalwith an SJP touch. The collection
brightly illuminates against the creamy walls as cozily chic seating
welcome guests to revel in the world of SJP.
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