Inertia Studios partnered with Mutant Bikes, to design, direct and produce their all new 2022 product film, putting the focus on the design of the products, celebrating their craftsmanship and quality at a photorealistic level.
Elements of BMX culture were extrapolated to build a hyper-stylized, graphical world that captures the essence of what it means to ride BMX. Throughout the film we capture the rawness of the sport, and use dynamic motion and lighting to help build a world that the products feel at home in.
Music and sound design was key in communicating the energy of riding, and utilizing the rhythm of BMX to build tension and drama through the film.
Process reel
