FRANK
The brand wants to transmit the idea of "Resilience".
A boy who will find himself managing a reality that he could not expect or predict, thanks to the Resilience he has shown in various complex and difficult life situations.
Inspired to a Novel.
WHO'S FRANK?
Honest, Sincere, and telling the truth even when this might be awkward or make others uncomfortable.
CLOTHING LINE
Creating your own style means first of all analyzing the way we dress, which, in other words, is a way of saying who we are. The first impression people make of us is our appearance.
Finding the way to dress that belongs to us helps others to get to know us and helps ourselves to better express our personality. Too often we make our own what brands offer us without thinking that maybe it does not correspond to us and that it has little to do with our taste.
FCO, starting from this concept, wants to define the perfect look using the styles listed below:
- SPORTS STYLE (for younger customers): in this case it is typically comfortable clothing that follows the lines that guarantee sportiness, comfort and adaptation to the times;
- TRADITIONAL STYLE (for more mature customers): in this case it is a more conservative and sober clothing. Usually people who play important roles in modern society adopt it, conveying an image of simplicity and goodness. This style conveys rigor, practicality and sobriety.
Using the elements of both styles, you can find proposals suitable for every personality, in terms of lines, class and elegance, and which will be able to refine and define the perfect look.
LICENSING OVERVIEW
Licensing means the commercialization of licenses with which the licensor grants the licensee the right to use a patent, a trademark, a certain know-how or a fundamental element for the production and / or the marketing of a product or service.
This form of partnership, due to the benefits it entails, has had a great development at an international level (International Marketing). For the company that grants the license, the license agreement is a means of extending the use of intellectual property, penetrating a new market without having to make direct investments in production plants and distribution networks. For the licensee, that is, for those who use the license in their own country, it means being able to enter a new business quickly and with modest risks.
If, on the one hand, licensing allows rapid entry into new markets without having to sustain entry costs, on the other, it requires the company to undergo considerable research and development dynamics and constant attention to innovation. With the granting of licenses, in fact, the company disseminates know-how and therefore runs the risk that the licensee will acquire knowledge such as to become a competitor when the contract comes to end. Therefore, if the company does not want to be reached by licensee companies, it must maintain a constant development gap. In addition, the licensor also runs the risk that the licensee's behavior could damage the brand image or the reputation of the company, in the event that the licensee does not meet certain quality or reliability standards.
FCO want to share a "Brand Extension" with owners of companies who are interested in expanding their business.
In the Licensee's perspective, the licensing agreement represents an effective alternative to overcome the barriers to entry in the sector / market of reference and the risk perceived by consumers on a functional and psycho-social level. It is known that overcoming these barriers implies high (and risky) investments in marketing, which are essential to achieve adequate levels of reputation, image and distribution coverage. The use of the FCO "brands" acts as an attraction factor for intermediate and final demand: this allows to achieve, with limited investments, a high level of notoriety in the sector in which business owners operate effectively and immediately. The expected "utility function" consists in increasing National and International competitiveness.
The collaboration begins with subscription of a Trademark license agreement, through which the licensee will be able to start his business or increase it using advantage and popularity of the Trademark licensed on the products / services offered.
FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities.
FCO intends to play an important role in the markets in which it operates, placing itself pro-actively in order to identify trends and to supply quality products at competitive prices on national and international markets.
Our Branded orientation is multi-format: from digital content in videos, PR content and networking, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for thought generation and communication strategies.
In this way, we offer precision, efficiency in investment and over time by combining multiple agency solutions in a single work plan.
Thanks to Our "International Experience", we collect reviews from different countries aiming to continuously improve customer care (& our Brand awareness). The presence on Global Markets gives us the Opportunity to share our reality with many people.
Collaborate with us and with our brands.
© - All Rights Reserved
The "FCO" identification and ownership logo can be purchased for your business, website or social media accounts.
Colors, fonts and position, among other things, can be changed. Please contact us if you have any questions or concerns.
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