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FC
The brand wants to transmit an ideal of life, Order & Discipline.
The design wants to represent a Skyscraper, the result of a commitment to grow according to good rules and customs.
CONTE OF ROME
The brand wants to transmit the importance of Conte in the Holy Roman Empire: he was a count who enjoyed imperial immediacy, a direct vassal of the Emperor and holder of a county or sovereign lordship.
He could be admitted to the constituency of the "Counts & Gentlemen "belonging to the Council of Princes.
CONTE ROYAL
The brand wants to transmit the importance of the noble title “Conte”.
It derives from the Latin comes, literally "companion" and took various roles in history: in particular it was a title used for imperial officials, for responsibilities and noble privileges or for those who had followed the emperor in his battle and had distinguished himself for some merit.
ATLAS
The brand wants to transmit the importance of "Atlas" in Greek mythology: he was the first to represent the world through a sphere and was forced by Zeus to hold, on his shoulders, the whole heavenly vault for having allied with his father, Cronus, who threw the Titans against the Olympian gods.
CONTE HORUS
The brand wants to transmit the importance of the Egyptian god Horus: son of Isis and Osiris, it symbolizes the balance of the natural world;
It represented the lord of prophecy, music, art and beauty and it was identified as the eye of a hawk. Later it was recognized as a symbol of nobility, archetype of the pharaohs.
FRANK CONNOR
The brand wants to transmit the idea of "Resilience".
A boy who will find himself managing a reality that he could not expect or predict, thanks to the Resilience he has shown in various complex and difficult life situations.
Inspired to a Novel.
COLEMAN
The brand wants to convey the importance of the role of "Lawyer".
The lawyer is a professional expert in law who provides assistance in favor of a party in the trial, acting as a consultant and legal representative, both judicial and extra-judicial, on behalf of his client.
Inspired to a Novel.
LAMBERT
The brand wants to convey the importance of "Security Vigilance".
A Private security vigilance with its men and its services, can play an important role in guaranteeing urban security, integrating the great work carried out by the forces of public order.
Inspired to a Novel.
MICHAEL FLORENCE
The brand wants to convey the importance of the role of the "CEO" in a Company.
A successful CEO would be a charismatic person, graduated in a prestigious University, with a great strategic Vision, accompanied by a process that inevitably leads to the top, with the ability to make optimal decisions when under pressure.
Inspired to a Novel.
LICENSING OVERVIEW
Licensing means the commercialization of licenses with which the licensor grants the licensee the right to use a patent, a trademark, a certain know-how or a fundamental element for the production and / or the marketing of a product or service.
This form of partnership, due to the benefits it entails, has had a great development at an international level (International Marketing). For the company that grants the license, the license agreement is a means of extending the use of intellectual property, penetrating a new market without having to make direct investments in production plants and distribution networks. For the licensee, that is, for those who use the license in their own country, it means being able to enter a new business quickly and with modest risks.
If, on the one hand, licensing allows rapid entry into new markets without having to sustain entry costs, on the other, it requires the company to undergo considerable research and development dynamics and constant attention to innovation. With the granting of licenses, in fact, the company disseminates know-how and therefore runs the risk that the licensee will acquire knowledge such as to become a competitor when the contract comes to end. Therefore, if the company does not want to be reached by licensee companies, it must maintain a constant development gap. In addition, the licensor also runs the risk that the licensee's behavior could damage the brand image or the reputation of the company, in the event that the licensee does not meet certain quality or reliability standards.
FCO want to share a "Brand Extension" with owners of companies who are interested in expanding their business.
In the Licensee's perspective, the licensing agreement represents an effective alternative to overcome the barriers to entry in the sector / market of reference and the risk perceived by consumers on a functional and psycho-social level. It is known that overcoming these barriers implies high (and risky) investments in marketing, which are essential to achieve adequate levels of reputation, image and distribution coverage. The use of the FCO "brands" acts as an attraction factor for intermediate and final demand: this allows to achieve, with limited investments, a high level of notoriety in the sector in which business owners operate effectively and immediately. The expected "utility function" consists in increasing National and International competitiveness.
The collaboration begins with subscription of a Trademark license agreement, through which the licensee will be able to start his business or increase it using advantage and popularity of the Trademark licensed on the products / services offered.
FCO BUSINESS GROUP coordinates the Licensing, Marketing and Publishing activities.
FCO intends to play an important role in the markets in which it operates, placing itself pro-actively in order to identify trends and to supply quality products at competitive prices on national and international markets.
Our Branded orientation is multi-format: from digital content in videos, PR content and networking, experiences that become conversations, digital leaders who integrate the brand into their stories, Branded Content for thought generation and communication strategies.
In this way, we offer precision, efficiency in investment and over time by combining multiple agency solutions in a single work plan.
Thanks to Our "International Experience", we collect reviews from different countries aiming to continuously improve customer care (& our Brand awareness). The presence on Global Markets gives us the Opportunity to share our reality with many people.
Collaborate with us and with our brands.
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The "FCO" identification and ownership logo can be purchased for your business, website or social media accounts.
Colors, fonts and position, among other things, can be changed. Please contact us if you have any questions or concerns.
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