BRAVO — Brand Identity for Kuwait-based Sports Media Platform
Type of Design: Brand Identity
Business Area: Media
Client
BRAVO is a sports media platform in Kuwait created by professional athletes to promote experienced and emerging Kuwaiti athletes. It offers various services: live broadcasts, reviews, sports news and events, professional photography and video for individual athletes. Access to the content is provided by subscription.
Design goals
Our client has set the ambitious goal of increasing awareness of sports in Kuwait and building a global multi-sports platform that will include content from seasoned athletes and newcomers.
The main superheroes for athletes are themselves, and their motivation is recognition. Our clients have set a goal to give this recognition to the athlete. Clients resonate with the Nike brand very much and wanted to create their brand with the same hero's energetic character and mood.
We only had one competitor in the Kuwait market, and they covered only pro-level athletes and only equestrian sports. At the start, we will have two sports on our platform — equestrianism and tennis.
Therefore, our task was to create a unique and recognizable brand image focused on recognition.
Concept
Sport is energy and movement; they live in each of us. We just need to give them direction.
An athlete's path requires a lot of effort, time and concentration. They need a push — an impulse to get a second wind, to jump above their head, to accomplish the impossible and at the finish line to hear the well-deserved: "Bravo!".
Visit our website and look how we make so unique designs!
The impulse idea is present in absolutely all design elements:
Main graphics
Branded graphics convey impulse in every detail. We see a circle, and in its epicentre is an athlete: a platform is created around him, he is on the main stage and in the leading role. The circle pulses like an athlete's heartbeat. It has direction and power, just like the impulse itself.
Colours
Orange symbolizes energy, a spark. In addition, orange unofficially symbolizes Kuwait with its caves and sand. We use a black-and-white background to emphasize how the athlete's fiery energy shines.
Typography
It consists of a bold grotesque that looks confident and dynamic due to its elongated shape. The font's aesthetics complements the image of an athlete-hero, a winner ascending to the pedestal. For headlines, we use a dynamic shifting technique that also reflects the idea of impulse and movement.
Logo
In the letter O, we visualize the impulse of the athlete. This is not only an impulse but also a camera lens that captures an athlete's success. This approach helps to connect the logo with the graphics and makes the identity more consistent. We decided not to use signs in the logo, as a startup needs to focus on the name. And an abstract image visualizing an exclamation would be poorly remembered.
Photos
Even in the photo style, we convey the impulse idea through recursion. It’s very important for a media platform to foresee how photo and video content will interact with branding elements, so we have created many formats for using and styling photo content.
Interesting project details
1. This is the first media platform in Kuwait that covers different sports.
2. The platform's owners are former athletes. Therefore, they perfectly understand their target audience.
3. The most common colours among sports platforms are blue and red. We ditched them and opted for a black-and-white palette with an orange accent.
4. Our focus group was a group of professional athletes from Kuwait.
Here's what we ended up doing:
• A truly flexible identity system that can be used everywhere, both on physical and digital media.
• We stand out from the competition with colours and unique graphics.
• We created a brand identity built around the athlete, not the product.
• The client can scale without restrictions, and our identity will solve their problems.
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Design Director: Mike Samovarov
Team Leader: Aleks Gusakov
Graphic Designer: Vyacheslav Barladyan
Creative Project Manager: Maryna Blyzniuk
Case Design: Anna Fedorovych, Anton Bukoros
Design Director: Mike Samovarov
Team Leader: Aleks Gusakov
Graphic Designer: Vyacheslav Barladyan
Creative Project Manager: Maryna Blyzniuk
Case Design: Anna Fedorovych, Anton Bukoros
Animation: Vadim Revin
Important!
If you want to support Ukrainian designers and the entire Ukrainian people in the war for world independence from russian terrorism, please, follow the links below:
savelife.in.ua (charity fund)
u24.gov.ua/ (an initiative of the President of Ukraine)
If you want to support Ukrainian designers and the entire Ukrainian people in the war for world independence from russian terrorism, please, follow the links below:
savelife.in.ua (charity fund)
u24.gov.ua/ (an initiative of the President of Ukraine)
