VOO is a platform that provides different logistical services to E-Commerce Businesses.
As an E-Commerce Business, you can use VOO to store and ship your products, choose between different shipping companies, pay and collect your money, connect your E-Commerce website to different platforms, and many other services.
As an E-Commerce Business, you can use VOO to store and ship your products, choose between different shipping companies, pay and collect your money, connect your E-Commerce website to different platforms, and many other services.
VOO team contacted us to change the company's logo and visual identity.
We met the team and discovered that their reasons for changing the logo and visual identity are as follows:
We met the team and discovered that their reasons for changing the logo and visual identity are as follows:
1) Changing the company’s current perception and image.
VOO is more than just a shipping company; it is an all-in-one platform for all E-commerce Business needs!
VOO is more than just a shipping company; it is an all-in-one platform for all E-commerce Business needs!
2) Reaching a new target audience.
VOO is currently targeting major E-Commerce Companies!
VOO is currently targeting major E-Commerce Companies!
After conducting research and analysis, we found that changing the logo and visual identity will not be enough to achieve the previous goals; we must also change the name (VOO)!
"VOO" is a name that expresses speed and leaves a simple, light impression. as if it were the name of a fast shipping Company!
To change the company's image, we must first change its name!
To change the company's image, we must first change its name!
To come up with the new name, we first researched the company's current and future services, brand strategy, and value proposition.
We found that VOO provides its clients with a variety of logistical services, such as payment, collection, and shipment. It also offers marketing, sales, and financing consulting to help its clients grow their businesses.
In short, Voo is a perfect partner for any E-commerce company, A partner who stands by the company and helps it develop and grow.
Hence, the new name.
We found that VOO provides its clients with a variety of logistical services, such as payment, collection, and shipment. It also offers marketing, sales, and financing consulting to help its clients grow their businesses.
In short, Voo is a perfect partner for any E-commerce company, A partner who stands by the company and helps it develop and grow.
Hence, the new name.
The name is made up of two syllables: Side from Side By Side, and Up from Upgrade.
The New Name is: SIDEUP
The New Name is: SIDEUP
After changing the Brand Name, we moved on to the Logo and Visual identity.
SIDEUP Logo symbolizes the name's concept, and the company's competitive advantage.
SIDEUP Logo symbolizes the name's concept, and the company's competitive advantage.
- First: The dot in the word "Up" in the logo represents growth and rising!
- Second: SideUp's main competitive advantage is that it is an All-In-One Platform for all E-Commerce business needs.
As a result, you will see that number 1, which represents All In One, appears in the negative space between the letters U, P!
- Second: SideUp's main competitive advantage is that it is an All-In-One Platform for all E-Commerce business needs.
As a result, you will see that number 1, which represents All In One, appears in the negative space between the letters U, P!
