Advanced technologies
of the production of products
made from sunflower
«Potoky» is not only one of the leaders in the processing of Ukrainian sunflower into oil, but also an R&D laboratory for the development of new products and unique crop processing technologies created in international cooperation.
We already updated the identity of one of the company's products, Proglot, so now it's time to rebrand the parent company. Potoky, which started as an oil extraction plant, has long since grown out of its position thanks to technologies, including those created by itself. The harvest is used not only for oil, but also for high-protein animal feed, fuel pellets, and even artificial meat.
We already updated the identity of one of the company's products, Proglot, so now it's time to rebrand the parent company. Potoky, which started as an oil extraction plant, has long since grown out of its position thanks to technologies, including those created by itself. The harvest is used not only for oil, but also for high-protein animal feed, fuel pellets, and even artificial meat.
Sunflower innovation factory is an ambitious but 101% true descriptor that highlights the company's commitment to increasing the potential of sunflower and the business of the farmers who grow it. The design system emphasizes the novelty for the agricultural industry of Ukraine, and the communication strategy tells how to hack the farm, based on the knowledge of more than 6,000 farmers who already sell their crops to Potoky.
Made by YARCHE in 2022
CEO – Danylo Martynov
Strategist – Stanislav Raksha
Senior Designer – Yaroslav Kryzhanivsky
Graphic Designer – Vlada Orel
