D&AD
L'Artisan Parfumeur Packaging
L'Artisan Parfumeur Packaging
Brief:
Re-envisage the L’Artisan Parfumeur brand for the 21st Century by creating a design solution for a new unisex range of scents
Creative Challenge:
Traditional French fragrance houses are steeped in a rich history of style and imagery. L'Artisan Parfumeur wants to break with this convention. Their latest collection is uniquely based around bottled emotions. The challenge is to showcase this range by breaking the rules of conventional perfume packaging. Re-envisage the L'Artisan Parfumeur brand for the 21st century by creating a design solution for a new unisex range of scents.
There are four scents, each capturing a different human feeling;
SCENT A: Passion and desire.
SCENT B: Perfect, sublime love
SCENT C: Excitement an fear
SCENT D: Elegant and dignified
For educational purposes only