WP2P — WIRELESS P2P
TECHNOLOGIES AB
TECHNOLOGIES AB
Type of Design: Brand Identity
Business Area: Monet (communication systems)
Client
WIRELESS P2P TECHNOLOGIES AB is a Swedish SME established in 2014 as a spin-off from the Royal Institute of Technology (KTH, Sweden). Its main idea is to commercialize the research in the field of embedded wireless systems, specifically decentralized peer-to-peer and mobile ad hoc networking.
Goals
— To create an identity system that appeals to the two target groups: scientists (science students) and military sphere workers;
— To explain the work principles of sophisticated technology using graphics. WP2P had to participate in several conferences to meet potential clients from both spheres and represent themselves with a new look.
Concept
The metaphor helped us explain the working principle of the mechanisms with which the brand works and enrich the identity of additional meaning. WP2P, like the flight control center, helps to direct air traffic. The flight operations center monitors and maintains contact with the aircraft during the flight, showing him the way. Each airport has its control station. It contacts pilots and helps them take off and land. In addition to verbal communication, marking the runway helps to control the movement of aircraft either. These symbols became the basis for corporate identity language.
Font
For headers, we chose flashy and decorative TT Trailers — it is condensed like fonts used in airfield markings. Neue Montreal is a clear and minimalistic sans-serif that provides readability for body text and sub-headers. You have probably seen it before on airport navigation signs.
Made by League Design Agency
Team Leader: Aleksandr Gusakov
Graphic Designer: Kateryna Ishchenko
Project Manager: Alona Kot
Animation: Vadim Revin
Special thanks to Mike Samovarov, Julia Zamiatina, Julia Lysenko, Anna Fedorovych, Anton Bukoros
Animation: Vadim Revin
Special thanks to Mike Samovarov, Julia Zamiatina, Julia Lysenko, Anna Fedorovych, Anton Bukoros
Important!
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savelife.in.ua (charity fund)
u24.gov.ua/needs (an initiative of the President of Ukraine).
savelife.in.ua (charity fund)
u24.gov.ua/needs (an initiative of the President of Ukraine).
