Cheil US reached us with a very cool brief about America Recycles Day celebration by Samsung.

We were thirlled because we know that these kind of topics need a lot of care and attention! Together we developed the journey of a broken Samsung smartphone through its refurbishing process in their labs.

We started from a 2d frame by frame animation in which we exaggerated the tone of voice, combining 2d characted rigging and animation with Duik. Then we passed the ball to the 3D for modelling, shading and compositing the smartphones into the animation.

Client: Cheil US

Brand: Samsung

Alkanoids US Rep: Wearesnyder

Creative Direction: Tai Yhu Kuo

Creative Producer: Raffaella Roccella

Project Manager: Manolo Turri

Art direction: Marilisa Besana, Alessandro Nobile

Character design and Storyboard: Marilisa Besana

Frame by frame design and animation: Alessandro Nobile, Theo Adam

2d design and animation: Theo Adam, Alessandro Nobile

3d design and animation: Marilisa Besana, Valerio Bosi

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