Tech To The Future Brand Identity

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Welcome to Tech To The Future, the event where you immerse yourself in the world of technology. Technology is all around us - from the phone in your pocket and the computer you play on, to the warm shower after exercising and the red traffic light you have to stop at on your bike. They wouldn't exist without technology.

The beauty of technology is that it never stands still. Tech To The Future was created by Sterk Techniek Onderwijs to show young people that they can be part of something big - making a tangible, positive contribution to the world through technology. They can improve the lives of others and solve problems.

We were asked by Sterk Techniek Onderwijs to let our creative brain work and get something out of it. We went and did our homework! We were inspired by the current interests of the youth and went to work with a futuristic style, with a Cyberpunk twist for a personal touch.

The result? An intriguing and mysterious identity that will surely stand out.

BRANDBOOK INTRODUCTION

Tech to the Future is an event organized by Sterk Techniek Onderwijs. This event should match the appearance of both young people and technology. That's why this brand book has been created. We take you, the reader, through the different aspects of a corporate identity. From color usage, logos, and language use to expressions, elements, and fonts. Each individual step has been worked out and explained. In this brandbook, we lay the foundation for the identity. This identity is marketed, after which the brand and event can be built with the intended load we have in mind. With this identity, we aim for a successful event!

TONE OF VOICE

First of all, we start by establishing the Tone of Voice. In it, we set out how communication from the event to the outside world takes place. This way, everyone who shares something from the event can do so in the same style. The Tone of Voice of Tech to the Future is focused on making the technical sector more attractive to young people. Tech to the Future was created to make young people realize that they can be part of something big. A tangible, positive contribution to the world through technology. They can improve the lives of others and solve problems. By applying an appropriate Tone of Voice towards young people, we try to stimulate the following feelings:

- Curiosity

- Playfulness

- Sensation

EXAMPLE TEXT EXPERIENCE WORLD EVENT

"Welcome to Tech to the Future, the event where you immerse yourself in the world of technology. Everywhere around you is technology. The phone in your pocket and the computer you play games on, but also the warm shower you take after sports or the red traffic light you have to stop at with your bike. They wouldn't exist without technology. The beauty of technology is that its development never stops. We are also curious about what technologies will be possible in 10, 20 or even 50 years. That is still a big surprise. You can contribute to the development of those new technologies with your talents. Walk freely around Tech to the Future and discover what technical worlds there are. Which technical world will make your heart beat faster?"