NIKE SPORTS
ADVERT DESIGN_______________
Brutalist Nike
_______________________________Poster Design.
//Project Objectives:
Create a visually striking and unconventional poster design that promotes one
Create a visually striking and unconventional poster design that promotes one
of Nike's shoe models with a distinct focus on Brutalist aesthetics, capturing
attention through bold, raw, and detailed design elements.
//Target Audience:
The poster should appeal to individuals aged 18-35, including athletes,
urban explorers, and those interested in edgy and unique design concepts.
//Design Direction:
Brutalist Aesthetics: The design should embrace Brutalist principles,
featuring raw, concrete-like textures, sharp angles, and minimalistic
color schemes. Think bold, stark, and unapologetically harsh.
//Nike Branding:
Ensure that the Nike logo and brand name are present but
seamlessly integrated into the overall Brutalist design.
