Cheee is a team of creatives who collaborate to create stories that help our clients deliver measurable results to their audience. They are specialising in branding and skilled in different areas of design, development, videos, and animation.

This project is rebranding for Cheee.

This brand mark selected captured the company’s preferences and their core values. By using line art, it gives the feeling of smoothness and recycling. According to the interview, the heart shape should be the main element of their logo.

This brandmark combines with sound and visual. Compared with the other brandmarks, this one is more meaningful and playful. The circular logo and font express happiness and friendliness. The heart-shaped bulb could be a brand pattern in later designs.

Obviously, the purple heart represents a positive attitude to life and design work.