An annual report to narrate Lifelineās most challenging year.
We developed a new illustration style for the 2021 Annual Report, carrying the Lifeline story into the next chapter of offering support. With confidentiality being a guiding principle, silhouettes allowed us to convey stories of survivors, without revealing their identity. The reportās cover depicts a help-seeking youth, communicating via text message with the Lifeline support worker portrayed in sunny yellow.
Reaching further on social media
Working closely with the Communications Team, Another Colour delivered a set of social media assets pro bono. The video and carousel assets shared success stories and results, with Lifeline in a position to offer even more services in the future.