Brand :
MAHALY (Made in Saudi Arabia Program) is a national initiative launched by the Saudi Export Development Authority as part of the National Industry and Logistics Development Program. It aims to stimulate national industries, encourage consumers to buy local goods, and develop and enhance the Kingdom's exports to global markets.
I designed the brand to be a mixture between the traditional culture of Saudi Arabia and modern applied art, and see that in all the elements of the brand, from the combination of modern and traditional in writing and colors
Concept :
I designed the brand to be a mixture between the traditional culture of Saudi Arabia and modern applied art, and you can see that in all the elements of the brand, The mixing between modern and traditional by mixing two type of typography (the modern and traditional one) and also in colors
I designed the brand to be a mixture between the traditional culture of Saudi Arabia and modern applied art, and you can see that in all the elements of the brand, The mixing between modern and traditional by mixing two type of typography (the modern and traditional one) and also in colors
Service:
It was a Experimental project only to build a complete identity starting from the logo, Identity and brand art direction
It was a Experimental project only to build a complete identity starting from the logo, Identity and brand art direction
