《青春限動》主視覺設計 (最終未採用)
台灣設計展這幾年一直台灣設計圈內很重要的活動之一，那很開心這次一開始負責處理這次高雄市政府青年局在展館主視覺設計，這次的主視覺風格構成是與之前的專案風格是有很大的對比，對於自己來說是新的嘗試也是種自我挑戰，但最後一些因素而導致沒採用，最終這個主視覺則由自己一直很喜歡的設計師來操刀處理，也以不同的概念與樣貌呈現。
在此主視覺設計使用了一些要素來展現有關青春、限時動態的表現，使用這些要素的加總呈現出這個世代在限時動態上的精彩與活力，使用了點陣、線條、幾何圖形等構成，表現動感活力出與導引出方向性的視覺畫面，如此表現也是考慮到後續動態的製作的可能性。
【 形狀 】
在限時動態的使用過程中，操作畫面上指令或前進下一則時都使用指頭操作，指腹落在螢幕上不同位置的軌跡的意象的這個使用經驗轉化為基礎幾何圖形，並將畫面上的圖形與符號變化與延續並延伸使用在畫面上作為編排。
【 躍動 】
在顏色上使用了彩度較高的特別表現及些許的漸層使用，象徵每個世代的年輕人們的就如同此意象般，動感、青春又有活力且多采多姿。
【 跳脫框架 】
符號與漸層元素在畫面呈現動態象徵並未被框架限制，這世代的年輕人有著更多跳出舒適圈的勇氣，不只一種形式，也象徵著人才們在各領域斜槓的多元。
【 視覺構成 】
並用於非一般的平面且單一符號形式呈現，也表現出年輕人對於定位自己的這件事不是只有一種樣貌，而是有著更多的可能性與表現空間 。
【 風格 】
將點陣像素、幾何色塊、立體漸層到扁平化視覺的應用在同一個畫面上，多元的形式除了代表不同的世代視覺趨勢的青春印記，也代表不同時代每個人的青春故事，更代表每個人的多元價值是可以互相尊重與共存的。
【 符號 】
我們或許都是不同的世代也從從各個地方而來，但卻生活在同一塊土地上，如同畫面裡各種幾何圖形與符號的互相串連與聚合，彼此的匯聚並聚合成一個個體，象徵一種串連、共同的一種向心力。
雖然最終很遺憾的這個提案最終沒有被採納，但專案裡的每個人在每個位置從一開始到最後都盡了最大心力，所以還是照以往整理作品的規格就是把這一切給記錄下來，而且在這次的專案也算是個契機，某些程度算改變了自己，用了不常使用的顏色。不使用自己平常喜好的形式來表現畫面，某些程度來看是種改變。這次用了以往不太會用到的風格表現，自己對於這次提案作品仍很喜愛，也會繼續保持熱情，對自己而言也算是個突破，這或許就是份最大的收穫。
The Taiwan Design Expo is one of the largest annual design exhibitions in Taiwan, and I feel very honored to have had the opportunity to create a design for Kaohsiung Government’s Youth Bureau. This was also an opportunity for me to challenge myself as the design I went with for the exhibition was very different from what I am used to doing. Even though my work was not selected, I was glad that the design by a designer I highly respect was chosen.
The main themes of the design are youthfulness and liveliness. The use of lines, circles, and checkerboard pattern in combination with the different colors are meant to present a dynamic image that is full of vitality and energy.
【 Shape 】
The positioning of the shapes and symbols are operated with the fingers. These shapes and symbols are then extended to create the desired look and arrangement.
【 Dynamism 】
The use of bright colors as well as the gradual blending from one color to another highlights the dynamism and vitality of the youths.
【 Outside The Box 】
The symbols and color gradients are not confined to any particular structure and give the feeling of freedom. This speaks to the fact that youths nowadays are not afraid to step out of their comfort zone and see challenges as opportunities.
【 Visual Composition 】
The visual composition expresses that young people do not want to stay static and instead look for opportunities and freedom to express themselves.
【 Style 】
The various shapes, patterns, and colors signify not only the different experiences we have but also that we all have a story. Most importantly, this shows that despite the different sets of values we have, we are able to co-exist and respect one another.
【 Symbol 】
We may have all come from different places and have different backgrounds, but we all live together on this land. Similar to the different symbols, we are connected to each other and should strive together as one.
While it was unfortunate that my design was not chosen, I can confidently say that everyone who was involved gave their best. I was able to use this as an opportunity to explore and play with colors and styles that I was not familiar with. And despite the fact that I went with elements that were new to me, I was happy with how my design turned out. I will certainly use this as a learning experience and motivation to further expand my creativity.
Client｜Youth Bureau, Kaohsiung City Government
Type｜Key Visual Design
Design｜Ti-Ming Chu
Year｜2022
design by Ti-Ming Chu Workshop
