Eduza is a Croatian business education platform dedicated to helping educators to make a living from teaching, and professional people to advance their career by learning.
Beginning with the brand strategy consulting, we have set out to create a new, professional and appealing brand that would communicate Eduza’s message to their ideal audience.
Eduza brand communicates the qualities of optimism, boldness, and curiosity, the latter of which is symbolized by a stylized cat-shaped monogram. It’s unusual, irreverent and distinct from corporate educational brands.
The logo is based on the font Ganache, which I have significantly manually altered to achieve the desired style and harmonize it with the hand-drawn monogram.
The cat eye pattern adds a fun element to otherwise simple brand graphics.
Listen to one of the founders sharing what her experience working on this project was like:
