OYAP PATHWAYS
Highschool is coming to an end but you're still unsure of what you want to do after?
YIKES!
YIKES!
This year, OYAP wanted to tackle this agelong source of anxiety for teens.
In collaboration with Productions Bien Joué, we created three characters to be the face of this Ontario-wide campaign. We follow them as they grow older and navigate through the apprenticeship pathway, each facing their own sets of challenges. Videos, posters, sticker packs and tutorials were deployed throughout the province in order to reach out to teens and help them with their career choices.
Here's a reel showcasing my favourite bits of animation and some samples of the visuals that carried the campaign.
