To celebrate the FIFA World Cup Qatar 2022 I teamed up with M&C Saatchi Group AUNZ and TAB to create a life sized trophy and memorabilia wall. The KV was created entirely in 3D with assets supplied as layers allowing for easy placement adjustment to accommodate multiple crops. The trophy was digitally sculpted and designed to be viewed from all angles before being prepped and 3D printed and the life sized physical asset used in the accompanying TVC.
The memorabilia wall shows items that symbolise iconic moments from World Cups past. They include...
Archie Thompson's quadruple hat-trick (+1) 2022, Maradona's Hand of God 1986, Diving Gear - Italy vs Australia 2006, Tim Cahill's bruised Corner Flag 2006-2014, Vuvuzela 2010, The Battle of Nuremberg Holland vs Portugal 2006, The gloves that got Australia to the cup 2005 and Australia's very first World Cup 1974.
Archie Thompson's quadruple hat-trick (+1) 2022, Maradona's Hand of God 1986, Diving Gear - Italy vs Australia 2006, Tim Cahill's bruised Corner Flag 2006-2014, Vuvuzela 2010, The Battle of Nuremberg Holland vs Portugal 2006, The gloves that got Australia to the cup 2005 and Australia's very first World Cup 1974.
Agency: M&C Saatchi, Sydney | Creative Director: Sharon Edmondston | Art Director: Billy Gurr | Lead Print Producer: Greg Hyslop | Senior Account Manager: Luke Boncompagni
