The Faculty of Architecture, Civil Engineering and Geodesy in Banja Luka, Bosnia and Herzegovina, announced a competition for a new visual identity. Their acronym is AGGF, more precisely АГГФ in Cyrillic.
Brief: The conceptual solution must be contemporary, permanent, applicable and authentic. It needs to be easy to see.
Architecture is associated with lines and modernity, and construction and geodesy with construction and the creation of something new. I wanted to transfer these features to the new faculty logo.
The acronym begins with the geometric letter "A", which is associated with a closed space - rooms. By adding a vertical line in the middle of the letter "A", you get two letters "Г", facing each other, as well as the letter "Ф" in the middle of the acronym. With that, I got a unique and compact icon that shows that several parts make up one whole, which is also the case in architecture, construction and geodesy.
The blue color used symbolizes driving energy and youth. I think it would be a nice contrast to the neutral colors of the new AGGF building.
