In the increasingly crowded pet food market, having an appealing visual identity is essential to stand out from competition. For a farm-to-bowl pet food brand that emphasizes its all-natural ingredients, a strong visual identity reinforces the message of quality and transparency. We leveraged a retro aesthetic for the identity and packaging to a time when things were made better and quality ingredients were the status quo.
Our illustration style for Honcoop Natural pet food draws from cartoonish, succulent-inspired dog squeaky toys, infusing playful charm into patterns and graphics. Vibrant colors and organic textures mirror the nourishing essence of the product, creating a delightful blend of nutrition and fun.
