NSCAD University Convocation 2011Branding, Graphic Design
An invitation & event program suite using the "mark-making" brand identity I created for the NSCAD University Graduation Catalogue 2011. In this case, the marks come together and move apart, just like students do at graduation.
The special tri-fold invitation fits neatly in a regular envelope; the bottom fold overlaps the Registrar's letter and unfolds to reveal event details. Each section and special personage is highlighted with their own related mark, swish, line, or paint squiggle.
Roles: Graphic design, concept extension, typography; creating fold guides for printer and office production; pre-press and booklet imposition.
The special tri-fold invitation fits neatly in a regular envelope; the bottom fold overlaps the Registrar's letter and unfolds to reveal event details. Each section and special personage is highlighted with their own related mark, swish, line, or paint squiggle.
Roles: Graphic design, concept extension, typography; creating fold guides for printer and office production; pre-press and booklet imposition.
