Grad Exhibition 2D/3D CollateralBranding, Graphic Design
Collateral extensions of the "mark-making" brand identity I created for the NSCAD University Graduation Catalogue 2011: buttons, posters, postcards. The marks & tools used in the 2011 Catalogue are re-applied in subtle ways, to both differentiate and relate the Exhibition and Convocation events to the 2011 Catalogue.
Roles: Graphic design, photography, illustration, typography; coordinating button and postcard production with local and outsourced suppliers.
Roles: Graphic design, photography, illustration, typography; coordinating button and postcard production with local and outsourced suppliers.
Extremely popular throughout the exhibition period, these 1.5" buttons are themed with various "basics" of each
NSCAD discipline, encompassing fine and media arts, design, and craft. There were twenty-two (22!) different designs to collect and share ranging from the obvious to obscure NSCAD in-jokes.
NSCAD discipline, encompassing fine and media arts, design, and craft. There were twenty-two (22!) different designs to collect and share ranging from the obvious to obscure NSCAD in-jokes.
1,000 of these postcards were distributed throughout Canada and used as invitations and notecards.
To maximize the budget, these postcards were produced with a supplier that specializes in co-op printing which groups smaller orders into large single production runs.
To maximize the budget, these postcards were produced with a supplier that specializes in co-op printing which groups smaller orders into large single production runs.
