ENG
The Brazilian company Anasol, which has its own dermocosmetics lab, increases its market share in the skincare industry by offering sun protection through the cutting-edge Clinicals range. The package created by the Nusit studio served as a key representation of high technology and also included a design solution that was centered on the ideas of reflection and purity of water.
White and silver were frequently used, and it was assumed that they spoke to the technological and medical settings of the Anasol laboratory. Spot colors in cool tones are used to visually distinguish products from the many skincare brands that are available on the shelf. The high perceived value of Anasol Clinicals goods is reflected in the use of high quality materials and a clean design.
PT
Com laboratório próprio de dermocosméticos, a marca brasileira Anasol amplia seu espaço no mercado de skincare com proteção solar por meio da avançada linha Clinicals. As embalagens desenvolvidas pelo estúdio Nusit tiveram uma função primordial de representar a alta tecnologia e ainda trouxe uma solução de design voltado ao conceito do reflexo e da pureza da água.
O uso predominante de branco e prata foi pensado para remeter a ambientes tecnológicos e clínico do laboratório Anasol. Cores pontuais de tons frios servem para diferenciar visualmente os produtos em gôndola, entre tantas marcas de cuidado da pele. Um design minimalista e com acabamentos modernos refletem as percepções de alto valor aos produtos Anasol Clinicals.
