Eduard Constantin's profile

VEKA, The Other Story – Campaign Proposal

When you’re choosing windows, it’s a simple choice.

You can choose the story you know – plain thermopane windows. Or you can choose the other story – in our case, Veka windows – and see the difference.

In order to emphasize the huge difference this seemingly small choice makes, we decided to take an iconic window and ask ourselves the question: What if it were Veka?

And Rapunzel’s window captured our mind.

After all, everybody knows Rapunzel’s story.
But what would the other story sound like?
What if Frau Gothel decided to honor her German heritage and have German-quality windows installed?

We turned the story on its head, while looking for creative ways to showcase the product’s main benefits.
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YOU ALREADY KNOW THE THERMOPANE STORY. WHY NOT TRY VEKA?
noise insulation
Let the princes shout as much as they want.
class A anti-burglary resistance
You can only get in by hair.
VEKA, The Other Story – Campaign Proposal
Published:

VEKA, The Other Story – Campaign Proposal

Published:

Creative Fields