Flash cyclingwear collection
Flash is small and rapid cyclingwear collection for moomoo in 2018. Combined with unique and fresh designs, every product in Flash is diversingly surprising.The chosen impulses have evolved into multifaceted creations which gonzo essence is described by the background stories of each one of Flash’s designs.
All products are made in collaboration with people that are known in the Estonian cycling community. These people are playing different role in every product, contributing their qualities into the products.
Kit Designers: Mathias Väärsi 01 | Mirko Aus: 02, 05 | Kristel Krutta 03, 07 | Timo Saabas 04, 06
Producer: moomoo
Photos: Martti Sala, Adam Illingworth, Mathias Väärsi
Flash 01 | Erika
Suit "Erika" is synthesis from Erika Salumäe's competition suit from Barcelona Olympic games in 1992 and Team Vänt's scratched jersey from a crash at Tallinn Pirita cycling track. Design describes Estonia's track cycling glorious history, it's current worrisome situation and contribution from the fixed-gear scene. It is the fixed-gear, which could reignite track cycling again in Estonia.
Flash 02 | The Prime Estonian
Sometimes we like to take it slow and think about life. It is not uncommon that those moments happen in sauna which is the birthplace of The Prime Estonian. The jersey that carries golden symbols on the smoky background - this is the proper clothing to wear on Estonia's 100th birthday in 2018.
Flash 03 | Petal
We know that new workout clothes inspire you to try harder and push your limits even more. Thinking of the spring awakening, we created a set of pastel cycling kits for women, to inspire them to get back on track as the snow melts and conquer those spring rides. Whether they are after that bikini body or going for the first wildflowers in the forest - the pastel Petal makes those first rides stand out.
Flash 04 | The Black Swan
The swan is usually known as the archetype of grace and beauty. But meeting a black swan is a special surprise. In mythology, the black swan has developed a mysterious image, showing itself rarely and to a chosen group. The appearance of this elegant bird reminds the cyclist of the importance of inner strength. The black swan will always surprise you.The Black Swan’s humbly elegant cycling gear is different from the mass of “white swans”. Bright red details stress the mysteriousness of the black swan’s anonymous profile.
Flash 05 | Coffee Rider
He’s the happiest guy in the city and he makes sure everyone knows it. The Coffee Rider is the king of the streets on his saddle.The idea of being on the road with his friend is his constant companion, whether early in the morning or after work. Notice the moments. The morning coffee rider finds happiness in the little yet colourful moments of (a bike rider’s) life. They say happiness is in the small things around us.
Flash 06 | Breeze
Available in light colours and mesh materials for summer, both the graphics and build of Breeze are designed to yield top results in hot, sunny conditions and on climbs. The phrase “Breathe in – Breathe out” symbolizes finding balance – a key quality in sports and life. In extreme conditions, it’s especially important to train smart and be constantly alert so you will be pleased about your accomplishments. Breeze is a shirt that will make your workouts in hot conditions enjoyable.
Flash 07 | Life-Cyclist
Made from recycled materials (even the threads and the zipper!) for the rider who values the environment. At the time, it was probably one the cycling jerseys with biggest percentage of recycled materials in the world. Wearing clothes that convey the mindset and message of environmental protection while doing their favourite sport. Life-Cyclist refers to the life cycle, by paying attention to the increasing impact our lives have on the environment we are creating new circles in the use of recycled materials.
