Audi India with W+K
Web, media & creatives
These were mostly created around the time of the launch of the Audi R8 in India, Audi's collaboration with the release of the Iron Man movie, and the Audi Sportscar Experience event. Made in collaboration with the creative heads at Wieden+Kennedy in New Delhi.
The folks at Unmetric are quite spot-on: "You would think that Audi won't have to do much on social media. Make them fancy cars and social media audiences are guaranteed to go nuts, right? Well, the folks at Audi actually put a lot of thought and effort into their social media strategy." Following are print ads on newspapers and magazines, their social media, and a couple of other marketing call-outs to engage their eager audiences the Audi way.
