Una mano, is a donation platform focused on collecting micro-donations (MVP) for different non-profit organizations, providing rapid funding for particular projects, organizations find as a priority.

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Through gamification techniques, users can know about the organization, check the projects they have and keep track of the status of each one of them. All at the same time, while they have fun and help others.

PROBLEM
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Right now, it is pretty hard to make any kind of donation easily through your phone or computer. The actual platforms are based on the location of the organization and not their needs and what is worst you cannot make donations online.

To give a fun experience to keep users using the application and feel the will of donating by knowing their stories and donation status. Our main difference is that it will focus on gamification to create addiction and engagement.

Design Thinking and Brand Sprint were essential for the development of the project and brand design.

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In Uruguay there are 2 active platforms available of this kind. The main issue lies in that users don't feel attached to the platforms, and they only focus on donating goods and not money.

It is difficult to know what the organizations really need and there was no way to know what they do with the donations, there is no transparency, leading to users to not trust on them.

Motivation was the main key for this app to be different, to achieve it, applications like Duolingo and Trailhead.com were explored to learn how they make their users happy when using their apps.


USER​

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To find the target user profile, we went through many types of research, so we could get specific information about behavior patterns regarding philanthropy. From these, we learned persona is a middle age person, with an intermediate to low income.

Other information found show this kind of users tend to be empathetic and friendly, support same political party and, in most cases, have pets and or kids.

Surprisingly, many mentioned they are willing to make donations, but they don't know how. What it seems to be a simple need, it is a difficult goal to achieve. There are more people willing to donate money than time or goods.

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With this map the main idea was to trigger everything related to gamification, game addiction, engagement, and competition to discover related terms that could help us have a better

understanding, as it is a complex subject and the main reason was to make the application, enjoyable and create some kind of addiction, just like a games do and that way keep users engaged.

As a user, I want to make donations, so I don't waste time making transactions from my bank account.

As a user I want to see how much money I donated throughout time, so I don't spend more than what I planned

As a user, I want to check the donations an organization received, so I can donate the ones that need the most help

Basic flow chart where the core structure was planned. It evolved after some iterations, especially after the prototypes testings with users, as their feedback added more features to the whole flow.

Information visualization: we needed to check if we were showing irrelevant information and if the users could find what they needed easily.

3 ways tested, from the project, from organization and directly from the card.

how much engagement they can produce on this type of user.

for regular users the same tests were made with the intention to verify if the platform changes the user experience affecting the donations.

needed to find pain point and collect useful information they might need to see.

each organization will handle their own postings, so the process had to be easy and intuitive.

THANKS FOR WATCHING!


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