Promotional Video Campaign Production
I was tasked with shooting and editing a basic promotional film. I choose to advertise Audi's 2021 SQ7 SUV. During making this 90-second video, I created a video concept using a storyboard and applied skills learned in previous modules, such as using visual communication strategies to capture the visual content.
As an outcome, I was able to produce a film that sells a specific product to a specific target demographic, namely mid-30 male adults who enjoy niche sporty vehicles with the appearance and feel of elegance and flair.
Process of the storyboard
To create the storyboard, I utilized Adobe Illustrator and the inspiration from the brief. I wanted to offer a detailed step-by-step explanation of how many scenes I wanted and what would happen in each scene in the storyboard.
Each frame indicates which transition will be utilized, and clearly, I have chosen film dissolve for each frame since it provides the appearance and feel I desired for the overall concept. The storyboard design is straightforward and easy to follow, with three sentences of comments that go to the point.
To guarantee that the views and angles were obvious, I produced a vector-like picture of each scene that appears as close to the actual scenario as feasible.
The following images is the rough storyboard I have created for the video.
The following is the final video campaign production:
FIN
