Description: Logotype and Corporate ID for Private Sommelier Lukas Kroesen (Zurich, Switzerland).
Strategy: We developed a brand to communicate exclusiveness and privacy, within a framework of wine tasting.
Logo Design: Inspired by elegant wine glass, we design a monogram with the initials “L” and “K”. Thus, we enclosed the core of the logotype, the monogram, within its field of action, the glass. The symbol supported by the brand name, for which we used e modern and austere sans serif typography.
Corporate ID: The design of the corporate ID maintained at the simpler possible level, paying emphasis on its practical aspect. The consistency of the brand with the element of wine kept together by using the pale color pallets of the vineyards.
