Vedantu's V-Edge Brochure
Context
One of Vedantu's recent Partnership Goals included creating a brochure that could be sent to
various schools in different parts of India and internationally, spreading the word of
Vedantu's Product Offerings.
I was tasked with designing the Brochure for the same.
Creative Brief
Febin had already created a semblance of a structure by the time it was re-delegated to me. I was tasked to polish, and most importantly, create icons to accompany the copy. This was also my first foray into Print Design, and I was very excited to see how the final prints would come out to be. I was lucky enough to run my work through Jibin, who had showed me a lot with regards to safety margins, export settings and other nuances that expanded my view about the craft.
Process
Vedantu already has a vast array of icons in our in-house library. However, they were not accurate representations of what we needed to convert in the brochure. We had set up on a task to re-iterate the icons in order to localise them into contextual visual representations.
Icon Iterations
Final Designs
The end product was, to my joy, so minimal and clean. It used negative space and hierarchy to establish a flow of how a person would interact with the brochure. The use of neutrals like Grey to offset the bring orange text/squiggles & yellow strokes/ellipse grids is what
I personally loved the most.
Outcomes
The Brochure was sent to 10 locations in India, including Amravati, Nagpur, Chhindwara, Tirupati, Satara, Chittorgarh, Nashik, Udupi, Ernakulam, & Latur.
On the international front, this went to the UAE.
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