HELMETS BRAND IDENTITY
LOGO DESIGN, PACKAGING AND MASCOT DESIGN
ENGLAND
Protect your Roots. Buy the best helmets for your grandparents!
The idea was to play with the name of the brand and come up with a slogan. Roots for the brand team are their grandparents, so I decided to draw a crazy grandma on the moped and a grandpa who always follows his partner in crime. As you can see, she is speeding a lot, so she needs a good helmet!
Now the brand “Roots” has brand characters, a slogan and other visual elements (including cool and contrasting typography)!
Now the brand “Roots” has brand characters, a slogan and other visual elements (including cool and contrasting typography)!
Outstanding packaging
I love vibrant, contrasting colors and a bold typography. After analyzing other bikes’ accessories brands, I was determined to create something that will stand out, something cool, creative and fun. Now you can see this crazy couple, catchy typography and colors on the packaging!
In such boxes and bags clients will receive their brand-new helmets.
Designing this brand identity, I combined two ideas: fun characters and vibrant style with professional and premium features (like black in the background, contrasting typography, serif font).
