Rusiru Samarathunga's profile

United Space Property - Brand Identity

Rusiru Samarathunga
•
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
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Brand Identity | Brand guidelines
Attention!
This brand is an imaginary brand. I have applied the brand, name, and slogan.
A person who is about to start a real estate company can get this brand identity
and guideline system.


Who is this for?
United Space Property.

What kind of business?
Real Estate business.

What do they and their uniqueness?
Providing high-value, luxurious and modern houses and apartments.

Audience
People between 28-60 years of age with good economic background and who want a modern and luxurious lifestyle.
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Goal

1. Building a strong audience and getting close to them as a startup.


Challenges

1. How to differentiate the brand from others.
2. Identifying audience sentiment and creating brand identity, guidelines, and persona to match the audience.


Solutions

1. Prioritizing simplicity, sophistication, and luxury will give it a definite identity in the market.
2. A few things I discovered in my research,

               i. High-value customers prioritize need and don't care much about price.
               ii. Specializing in something will build an audience quickly and strongly.
               iii. Marketing things like feelings and results are very effective.

Considering these facts,

A brand identity that matches the way the audience thinks, their background, as well as their heart. a perceived brand strategy was used. Also created the brand guideline system to maintain the values ​​and personality of the brand.
Logo meanings 👇🏻
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Sketches and tested prints
Logo grid
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Colors
#181818 - Modernity, Value, Strong.
#f0f0f0 - Simplicity, Fresh start, Elitism.
#8c8c8c - Calmness.
#323232 - Formality.
#7f00e0 - Luxury.
Typography
Anton

Strong - It represents the strong look of the brand.
Bold - Ideal for things like titles and paragraphs. Quick eye grasp.
Square shape - This shows that houses and buildings often take on a rectangular shape.



Causten

Simple & Modern - These qualities represent the brand persona.
Clean & Neat  - It shows very clearly when used for things like paragraphs.
18 fonts - This gives you many options when writing subtitles, paragraphs and etc.


Iconography
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Mockups
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Stationery
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Brand Design brand guidelines brand identity branding Branding design Corporate Identity graphic design logo Real Estate Branding visual identity
Thanks for your time!
United Space Property - Brand Identity
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Rusiru Samarathunga's profile

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Rusiru Samarathunga's profile
Kandy CP, Sri Lanka

United Space Property - Brand Identity

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