To make the explanation of rules and practices more accessible and enjoyable, I chose to develop a graphic project with a helpful use of illustrations and following a visual language such as sports almanacs.
cover
Contrary to what usually happens, in this guide we chose to define the cover before designing the interior of the publication.
The reason was that the cover serves as a visual identity for the SESC project as a whole.
Following are some of the variations elaborated until reaching the final version:
