The client provided just the package outline and gave me creative freedom in deciding the color palette and what is best for their branding.

I always start with a written description of what I will draw and send it for review.

Afterward, I create the Sketch and then the coloring. 

At each stage I send the work to the client for review.

The Client: https://www.finnut.fi/good-habit

A company in Finland selling a range of packaged nuts & dried fruits.

The Goal: trying to find the gap between the current competitors by focusing more on the active lifestyle and health benefits that one can gain from eating their goods. Through the new packaging and visuals they wanted to achieve ones desire to be more fit and more healthy.