2022 Minute Mortgage Website Redesign
Project Overview and Responsibilities
My role as a designer at HomeSmart included taking a hard look at existing assets and determining the best steps to modernize while considering accessibility. The Minute Mortgage brand was bought by HomeSmart with a website already built:
Captures of old site
The style no longer captured the evolution of the brand and there were many dead ends. Collaborating with a team of our art director, content writers, and another designer, we dissected what needed to change.
As an in-house team with experience with our user base, we compiled what features we already knew our users would need. This includes differentiating between the needs of homebuyers/sellers looking for home mortgage loan information and real estate professionals looking for resources to share with their clients.
Deep brainstorming!
Information Architecture
After consulting with the team about our needs, I created a user flow diagram that served as a guidepost for later design and prioritization.
Wireframes
Dividing the needed pages between the team, I was tasked with creating important pages including the Blog, Downloads, About Us, Glossary, Our Team, and more.
I translated these lofi wireframes in Figma into hifi designs, including some of the below:
Prototype
After collecting designs from the rest of the team and adding them to Figma, I created the prototype that you can explore below.
Implementation and Next Steps
We handed over the designs to our coding experts. The Minute Mortgage website launched in Q2 of 2022 and is completing revisions (of which we have many!) for Phase One. Data analytics are being collected on how users respond to the site to see what can be adjusted next.
