New Taigo. Let's Go.
There’s a simpler life beyond the walls of the stuffy office, cackling coworkers and emails that find you well. And it's yours, courtesy of the spacious new Taigo and its panoramic sunroof.
We needed to create a feeling of true freedom. A blissful release. But first we needed to build the tension and claustrophobia of the office space, equipped with all the sounds and characters that make it unbearable to be in. Followed by carefully calculated chaos. To do this properly, it needed to be genuine. The actors needed to really feel like they were being sucked up out of the office and into the open sky. So the approach was to capture as much in-camera as possible.
The office set was built with a retractable roof, a collection of industrial fans were brought in to create the turbulence, and the actors were rigged up to a giant crane. Throw in some thoughtful characters with carefully crafted performances, and you have a recipe for high-octane drama.
We then dialed up the action in post, with VFX and sound design taking it to a whole new level. Ultimately creating an immersive piece that looks to inspire audiences to get up and go with
the Taigo.
Creating the chaos:
Client: Volkswagen South Africa
Marketing Comms Manager - Bridget Harpur
Brand Manager - Loryn Symons
Brand Consultant - Neo Nkosi
Brand Consultant - Salusiwe Qomfo
Production Manager - Michelle Mativandlela
Agency: Ogilvy Cape Town
CCO: Pete Case
ECD: Camilla Clerke
CD / Copywriter: Alex Goldberg
ACD: Riaan Van Wyk
Art Director: Annie Bekker
Copywriter: Chelsey Walsh
Business Director - Miche Marquard
Group Account Director - Lusanda Omelo
Head of Broadcast - Cathy Day
Head of Broadcast - Cathy Day
Production Co. - Bioscope Films
Exec Producer - Daniel Kaplan
Producer - Steve Evans
Line Producer - Maurice Dingli
Production Manager - Naledi Kgope
Director - Fausto Becatti
DOP - Adam Bentel
Art Director - Laurence Bishop
MUA - Kelly Piataki
Stylist - Robyn Osrin
Offline Editor - Xander Van Der
Online Editor - Christian Van Der Walt
Grade - Terry Simp
Post-producer - Bevil Schwartz
Edit House - Strangelove Studios
VFX Studio - Sinister Studios
Online Producer - Dries Uys
Sound Studio - Pressure Cooker
Music Coordinator - Marc Algranti
Sound Design & Mix - Neil Leachman
