FILTRUM™ aka the engineers of the world’s most breathable, sustainable and comprehensive filtration media.
Objective
________
The team behind FILTRUM™ asked us to design a new future-proof logo for their brand along with a clean website that would reflect their aesthetics and educate their potential clients. Various brand identity implementations to be included as well.
Solution
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We provided art direction as well as detailed brand guidelines regarding the new logo and its physical and digital applications. The brand new Shopify 2.0 website communicates 'why' this exciting B2B company exists and how they impact the world we live in, utilising simple buttons and tasks. A set of 6 icons were designed from scratch that translate the main attributes of the filtering system. The colour scheme, the look & feel of the brand as well as the collateral designed go hand in hand with the company's sustainable and iconic product.
AUSAIR × FILTRUM™
Filtrum latin:
→ piece of felt used to remove impurities.
We couldn't stretch enough that air pollution is now the number one environmental health threat in the world, causing over 7 million deaths every year. Since the COVID-19 outbreak, roughly 129 billion disposable face masks are being thrown into landfills every month, with the majority made from virgin plastics designed for single use.
FILTRUM™ sits at the nexus of these two problems.
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client: FILTRUM™
creative direction: panos tsakiris
design: panos tsakiris
design: george fylachtos
development: george korogiannis
motion: george fylachtos
creative direction: panos tsakiris
design: panos tsakiris
design: george fylachtos
development: george korogiannis
motion: george fylachtos
