EQLZ - From Nature
For the proposition of deconstruction, a collaborative journey with EQLZ provided a new perspective of sneakers culture for the new generation of youth.
EQLZ shoe is a exploration into creating products that are inspired from ocean, jungle and cell, the three harmony between humans and nature - expressing views on the modular design of sneakers and minimalist aesthetic of the integrally-formed body.
Taking inspiration from nature, we simulated every lines and the shapes of the sneakers from three views which are flexibility, wild and vitality.
From Ocean
From Cell
From Jungle
stillframes from ocean
stillframes from Cell
stillframes from jungle
behind the scene
Agency: SPES 神鸦社鼓
Art & Design:Xi Luo / Gary Li / ang y / Lil Arty
Art director :Xi Luo
Supervisor:Ever Song
Production Manager:Wanyi Chen
3D modeling: Yong Wang
3D/Lighting/Rendering:Gary Li / Xi Luo / ang y / Lil Arty
Simulation: Xi Luo
Edit/compositing:Xi Luo
Music:Tadi Yan